Pro-fragrant ionic liquids with stable hemiacetal motifs: water-triggered release of fragrances, H.Q. Nimal Gunaratne, P. Nockemann, K.R. Seddon, Chem. Commun. 2015,51, 4455-4457, DOI: 10.1039/C5CC00099H. The research on fragrance delivery has received huge media attention recently – the paper has been highlighted e.g. on the BBC main website, Chemistry World, The Daily Mirror, The New York Times, Radio Ulster, Die Welt (Germany), De Standaard (Belgium), The Indian Times, Belfast Telegraph, U.TV and >350 web articles have been published about the research.